Why are Mystery Boxes so popular? We live in a world where people get excited about opposites. One day they want to customize everything and the next one they want to be completely surprised. In other words, consumers want to have control on their orders OR want no control at all. It’s because they feel excited by the unknown and the idea to take a risk. Mystery is fun and endless, like the idea of gambling in many ways. This mindset inspired many e-commerce stores to jump on the trend in 2018 by offering their own mystery box. This marketing approach was quickly tailored to fit all kinds of different products.
Brands Offering Mystery Boxes:
- Too Faced Cosmetics is offering a ‘Mystery Bag Surprise Make up Grab Bundle’ worth $123 but only costing $40.
- Jeffrey Star Cosmetics is offering a limited edition Valentine’s Day Mystery Box with 2 price points, $40 & $75. The box includes items ranging from cosmetics to accessories to apparel and both sizes feature an exclusive item.
- Laced up is offering BAPE ONLY Hypebeast Mystery Box + Shoes ranging from $99 to $50,000 – for luxury sneakers. Can you believe it?
- Toynk Toys is offering a ‘Pop Culture Mystery Box’ and a ‘Pinicorn Mystery Box of Pins’, and a ‘Super Mario Mystery Box’ from $29 to $49.
- Burger King offered a Mystery Box by partnering with DashDoor for delivery. It was available until Super Bowl day and consumers were encouraged to keep the box and open it on that day.
- Firebox, a quirky website selling gifts, also offers mystery boxes with different themes like Foodie, Gadget, Unusual, Home and Booze for $39.99 or $45.99
Win-Win Offer + Unboxing Show
Mystery bundles are also very popular on Etsy and Ebay. For any online sellers, it’s never a bad idea to jump on the biggest trend of the moment to try to increase their revenue. They know it’s an easy product to launch. It does not require any significant change in logistics and it’s a good opportunity to move inventory out by combining less popular items with best selling ones. Finally, the box idea was well received and promoted by social influencers who love the idea of unboxing anything. YouTubers are the ultimate masters at unboxing, because their subscribers can’t get enough of these reveals. This is how mystery boxes took over the internet and will likely keep surprising us in 2019.
Mystery Boxes Available today on Amazon:
- Boxy Girl Mystery Box: https://amzn.to/2t5rARt
- BR Makeup Surprise Gift set: https://amzn.to/2TxsJwy
- Majestic Toyz Mystery Slime box: https://amzn.to/2GmVRDg