The international fast food chain leads the way in spreading brand awareness in a very efficient way. By using its numerous fleet vehicles across the country, McDonald’s expands its marketing strategy and places the brand’s colors and big menu items in front of every potential consumer on the road. The international giant also unveiled a free fashion collection to support its partnership with UberEats in the US.
Increase Brand Awareness and Create Consumer Needs
Goal: Increase Brand Awareness and Create Consumer Needs
Make us smile to hopefully spread the word
1 – By using a silly tone and visuals to make drivers smile and hopefully spread the word.
Eye catchy & tasty images
2 – By selecting tasty images and making them eye catchy with motion effects.
Building trust in the company’s values
3 – By building trust in the company’s responsible actions and core values.
Quality and freshness in all burgers’ ingredients
4 – By showing pride in the quality and freshness of all burgers’ ingredients
If you are curious about McDonald’s commitments to quality, visit the chain’s website at: https://www.mcdonalds.com/us/en-us/about-our-food/our-food-philosophy/
McDonald’s marketing strategy has been noticed and copied by many others with delivery or freight operations. What is the last advertising on a vehicle that caught your attention?