In the last decade, fast fashion e-commerce websites emerged to satisfy the need from the younger generations to change looks more often and adopt runway trends on a budget. These Fast Fashion shopping destinations took it to another level by offering trendy and affordable collections to everyone with internet access. In addition, they promised at home delivery in record times. While the Fast Fashion era, also called ‘throwaway culture’, is denounced by activists for creating poor labor conditions overseas, and increasing waste volumes, it contributed to the growth of global fashion marketplaces.
The infographic below highlights 5 fast fashion e-commerce websites turned into million dollar revenue players. These pioneers are now competing with the biggest fashion retail stores in the US significantly late on the e-commerce market (Macy’s, Kohl’s, Old Navy’s or J.C.Penney’s). Because these 5 e-commerce giants are only selling online, their digital marketing campaigns are broad enough to find you and all potential online shoppers that are looking for fashion deals – using your social feeds, search results, browing behavior and more. Beware if you visit of these sites, you might see them soon following you.
Top Fast Fashion E-commerce Players:
Links please:
- ASOS – www.asos.com
- Revolve – www.revolve.com
- Lulus – www.lulus.com
- Romwe – www.romwe.com
- Shein – www.shein.com
Have you shopped on one of these sites? We would love to know how you came across it and hear your experience.
Do you recommend any other fashion websites for affordable runway looks? We want to know your favorites!